Professional Indemnity Insurance Keeps You On The Safe Side

Professional Indemnity Insurance is not generally required by law for many firms and is something that any business who works in the professional services industry should have. This insurance will provide coverage to protect you and your business as well as your clients and it offers a feeling of security to all people involved in the business.

Professional Indemnity Insurance is essential to any business providing a service however it is a bit more important to certain industries of business. Lawyers, surveyors, financial advisers, and especially accountants have a most need. With the change of times and the advancement of certain industries this insurance is becoming vital for more businesses than ever before. Even people in internet business, e-commerce and similar are finding a need to have this coverage provided through insurance policies.

Professional Indemnity Insurance is a very important insurance that is actually quite simple to understand. This insurance is easily obtained which means there is no reason why any business should not have a coverage policy.

Business Injury has become a highly popular claim when it comes to business faults. Business Injury is generally when a business or individual has been negligent, made an error or omission in providing their service which resulted in a loss for the recipient of their service.

Let us take accountants and use them as an example as how Professional Indemnity Insurance is vital to their business risk management strategy.

Accountants offer a service to others which involves keeping, updating, monitoring, and auditing their financial records as well as handling their financial and/or tax reports. If an accountant were to make a simple error in their reporting it could cause the person receiving the service a major financial downfall. Even if the accountant made the error on accident or by omission they are still going to be legally liable for the loss the person has experienced. Having Professional Indemnity Insurance will provide coverage for this and the insurance company will handle the settlement leaving the accountant to their other business issues. This insurance is notorious for saving accountants time and money when they make these errors.

Since accountants keep highly confidential records in their office this insurance is also beneficial in the fact that having it alone will give the accountant a discount for good security services. It also provides coverage for theft of documents which is essential to accountants especially in regards to privacy issues due to the missing documents.

Professional Indemnity Insurance also covers defense costs and legal expenses which may be needed in the event of loss of documents, theft and other legal matters. Accountants invest in a great deal of equipment and accessories which remain in their office building, all of which will be covered under most any standard insurance of this type.

So as you can see, this insurance is essential to those in the accounting industry however it may be just as vital to your industry as well. Obtaining Professional Indemnity Insurance is quick and simple so there is no reason why your business shouldn’t have it. Protect your business and its success with a Professional Indemnity Insurance policy that covers your needs.

Grow Your Business With The Right Public Relations Firm

The experts at Berbay Corp. have decades of experience developing marketing strategies for law firms, real estate developers, financial advisors, accounting firms, other professional services firms, and business-to-business. Our industry-specific knowledge lets us hit the ground running to configure a powerful PR and marketing campaign tailored to your needs.

We know how to design a distinctive corporate identity and how to build credibility for your brand. Our public relations experts think creatively and innovatively to develop brand recognition and foster business growth. We use proven marketing and business public relations strategies to attract the most profitable clients to your business.

Our Los Angeles public relations and marketing firm was formed in 1995, so we have long-term experience creating effective marketing and public relations programs. We work as our clients’ outsourced marketing department. We can also provide support for your in-house marketing team, integrating our ideas and strategies with yours to create the most effective marketing plan for your business.

Whether you are an established firm wishing to refresh its marketing strategy, or an up-and-coming business in need of a comprehensive PR and marketing program, Berbay Corp. will help create and implement the most dynamic plan of action. Our specialization in law firms, financial services firms, real estate companies, and other professional services providers and businesses-to-business PR marketers, gives us the edge in branding your business most effectively.

Visit our website at berbay.com for more details on our marketing and public relations programs and a closer look at our PR and marketing team.

Taking Steps To Ensure Effective Professional Marketing

I recall once speaking with the owner of a computer consulting firm whose business was gaining momentum through word-ofmouth referrals. Now, she said, her company needed some marketing. The question she asked: Where should we begin?

It was clear that the woman”s company had been marketing itself all along, although she didn”t realize it. Unfortunately, many businesspeople think of marketing as something you pay for “” such as brochures, direct mail and advertising. They need to expand their understanding of what constitutes marketing. Let”s take a look at what marketing encompasses.

By providing such outstanding service that existing clients recommended the woman”s firm to others, her company had been engaged in marketing. She had also educated clients on the broad range of services her firm could provide “” another key aspect of marketing. Many people simply don”t know all the services that companies they deal with offer. Unless you take steps to educate them on a consistent basis, you are likely to lose out on a lot of potential business.

That”s because customers tend to categorize their vendors in boxes. Say your company does property valuations and an investment banking firm brings you in to evaluate a healthcare facility. The bankers are likely to think of you only in terms of healthcare so when they need someone to perform a valuation of a manufacturing facility, they”ll turn to someone else. Educate them, and reinforce the message as many times as you can.

Getting your tools in order

Where should a company begin in carrying out what is more traditionally viewed as marketing? Think of marketing as a circle with a center; begin at the center and work outward. At the heart of your circle are the tools you need to carry out a marketing campaign.

To move outward from the center, answer the following questions:

* What are your customers” values and decision-making criteria?
* How well do you meet their requirements and wishes?
* Who are your competitors and what are their strengths and weaknesses?
* What are the trends in the marketplace?
* Are your operations in sync with what people want?
* What are the main points you want to get across in your communications? List the three most important points.
* Don”t worry about writing beautiful prose; just hammer out the essential elements and incorporate them into every aspect of your marketing.

One fundamental tool is your company”s database. Before you do anything else, ask yourself if your database is clean and up-todate. When was the last time anyone reviewed it? If someone hasn”t done so recently, it”s time. Make sure you have complete contact information for everyone you do business with and everyone whose business you would like to have “” current and former clients, prospects, referral sources, vendors and so forth. Be sure to include e-mail addresses.

Is your database held in a flexible software program that allows you to categorize and sort your contacts, add notes and specify calendar follow-ups? If it”s in a static spreadsheet, you need to convert to a more flexible system.

Since it”s easier to sell to those who already know us “” current or former clients, for example “” and since meeting a prospect via referral is the warmest way to go, think about how you might mine additional business from your existing clients.

Perhaps you”ve spoken with clients about other services or products they might need, and this is the time to follow up. Or maybe they”ve mentioned a colleague to whom they”ve given your name; ask your client if they would mind if you contact the referral directly.

Give thought to your referral sources. Have you been diligent about maintaining relationships with them and finding ways to reciprocate? Have you been taking it for granted that you”ll automatically receive their referrals? Most likely your competitors have their eye on your referral sources, so take them for granted at your own peril.

Your marketing materials are another essential element. While materials such as a brochure won”t get you business by themselves, they are tools for you to use in the selling process. For instance, having bullet points in your marketing materials can help reinforce points you make verbally. Also, what you leave behind can remind clients about you, which can be vital in helping your business grow.

Budget considerations

Among possible marketing vehicles, you”ll first want to consider advertising, direct mail and (spamless) e-mail. Depending on how and where these vehicles are used, they can generate business faster than other methods. This is not to say that media relations and public relations are unimportant, they are critical. But they don”t always lead directly to immediate sales. While essential, they are strategies for the long term.

The question of budget always arises. What percentage of sales should you be spending on your marketing efforts? That depends on you, your business, your industry, what you”re trying to achieve and how focused you are on it.

It also depends on how you view marketing as a worthwhile investment or an onerous expense. In my view, marketing is a worthwhile investment that should have a profitable return.

Effective Marketing Means More Than Advertising

It used to be sacrilege to use the words “professionals” and “marketing” in the same sentence. Professionals “marketing” their services was inconceivable, if not disreputable. Marketing was only for marketing people and for soap. Today, most professionals realize that if they don”t successfully market their services, it will be tough to survive.

If you”re one of the professionals who has recognized the need to market and want to maximize your success, here are 10 common mistakes to avoid.

1. The fear of looking “unprofessional.” Professionals are only willing to venture outside their sphere of comfort into new territory when it has become the accepted thing to do. Even then, they remain very conservative in their approach. Remember that the purpose of marketing is to grab someone”s attention. That does not mean your marketing has to be garish, obnoxious or cheap. When you do it well, it can be classy, memorable and “professional.”

2. Viewing marketing as an expense. Some professionals believe that calling marketing an investment is just semantics. But you won”t get very far if you think of it as nothing more than an expense. Every marketing dollar and minute you spend is an investment in yourself and your business, with an expected return. Depending on the tactical results you”re gauging, the ROI may not be as easy to measure as a return on money invested in the stock market. However, it”s still an investment. The key is to maximize your investment by doing it right.

3. Marketing without a “clean” database. The core of your marketing program is your database, or multiple databases, of current, prospective and former clients as well as referral sources. These are the people who most likely will be buying from you or acting as a conduit to you. If a glowing article appeared about you in the business section today, is your database up-todate enough that you could get reprints out by e-mail or U.S. post today or tomorrow? If the answer is no, putting your database in order should be at the top of your marketing list.

4. A limited marketing mindset. The attitude that everyone within your organization is part of the marketing team and impacts business development and client retention should permeate your organization. This extends from the managing partner/director to the people in the file room to the “director of first impressions” “” your receptionist.

5. Shotgun marketing. Many professionals attempt to market without a marketing plan. How can you reach your goals if you”re not clear what they are? As with any new business venture, you need a blueprint to give you direction. It does not have to be a voluminous document, but it should be a road map that will focus your efforts. Don”t resist putting your plans on paper; it will help you crystallize your thoughts. The clarity brought about by stated end goals and tactics to achieve them can make a tremendous difference.

6. Failing to execute. You may have terrific ideas, but how will they benefit you if they are never put into play? Don”t be afraid to try implementing proven marketing tactics in innovative ways. You won”t know if your idea works until you execute it.

7. Executing Inconsistently. If you”ve executed your idea once, you”ve made a great start. However, executing consistently builds the momentum that brings results. For example, if you send a direct mail/email piece once and don”t do it again, you haven”t finished the job. Even if you get no response at all the first time, send it again before you evaluate the results. Don”t think of it as throwing good money after bad. It”s the repeated impressions that make the difference.

8. Judging results too quickly. Successful marketing happens over time. It takes time to make an impact in the minds of your target market. If you launch a public relations campaign and judge the results in three months, you may jettison what might have been a successful program given adequate time.

9. Stopping their marketing when things get busy. Don”t market only when things slow down. It”s important to keep up your momentum even if it”s just a phone call a day to a prospective client or current client that you haven”t spoken to in a while.

10. Looking for the magic bullet. People often look for the one way to market “” advertising, direct mail, networking. The truth is that a marketing program is made of a mix of elements. The trick is to find the balance that optimizes your return.

Keep Yourself Secured With Professional Indemnity Insurance

Professional Indemnity Insurance is not an item that firms must carry by but it is however cover that a business in the professional services field should absolutely have. It will be something that will provide protection to the individual holding it and their business. It will also offer protection to that person’s clients and lend a general feeling of security to any and all associated with the particular business involved.

The fact of the matter is that any business that is providing a service to its clients is a candidate for this particular insurance. There is however an even greater need for this coverage when the services involved deal with accounting, financial planning and advising, surveying and certainly legal advice. As things have changed over the course of time, this insurance has become even more important to have than ever before. People currently involved in business enterprises on the internet are finding how important having this type of coverage is and will be moving forward.

The fact of the matter is that when it comes to the area of faults in business, business injury has truly come to be a claim that is a highly popular one. Basically what business injury involves is negligence on the part of an individual or business causing an omission or error in their promised service resulting in a loss to an individual related to their service.

Using accountants and the field of accounting is a great way to illustrate the importance of Professional Indemnity Insurance to its holders.

Basically, what accountants do is offer services involving critical areas of their client’s lives such as those issues related to their tax and financial reports to the government. A simple mistake made by the accountant on behalf of a client can have astronomical implications. Even if this was an innocent error made, the consequences to the client can truly be devastating and life changing. Having the proper coverage in place can literally save their business and allow them to proceed with their lives.

Another advantage for the accountant to have this coverage in place is that because of the sensitive and secure nature of their business dealings, they will be eligible for various discounts that may apply. And still another critical point to consider is the coverage they will be receiving involving any theft of important documents that may occur.

Other issues such as the legal expenses that might be involved regarding the loss or theft of various documents can also be covered under Professional Indemnity Insurance plans. In addition, any items involved in the storage or dealings with a client’s activities used by the accountant to monitor their dealings will be covered as well.

These examples have been offered using the accounting field as an example. It can easily be related to other fields if one looks at the various potential problems that may crop up.

The bottom line is that anyone remotely related to any of these areas should be making every effort to protect their interests by looking further into obtaining this coverage.

Enjoy Your Journey To The Fullest With A Travel Cover

Traveling helps you gain new experiences of life, it displays the tradition and custom across the world. It refreshes you from the everyday hectic schedule. The trip will surely give you a new dimension of life. Obliviously, whether you travel with family or alone, business trip or government job purpose, you want the trip to be fun filled and with ease. What wants to encounter trouble while travelling distant countries, cut off from your familiar surroundings? For a moment there will a panic button pressed in your minds. However, unexpected situations do come up and you have to be prepared for them. Accidents, illness, theft, an emergency situation like flight delays, riots, terrorist attacks at the airport might erupt anytime and so you have to be planned to face such situations. To avoid such as unwanted situation and stay financially equipped to combat it, owning best travel insurance would be the masterstroke.
The article discusses some situation that will make you realize how travel insurance can be handy:
Accident/Illness
While nothing may go wrong, but if something bad were to happen you may suffer an injury else fall critically ill due to bad weather as such and needs to be hospitalized. Imagine the costs that would incur on medical treatment in the foreign country. It will make a huge hole in your pockets. A good travel plan will just help you to take care of such contingency and a major portion of your medical expenses will be covered.
Financial Emergency
In case your hotel room gets burglarized, wherein you get robbed or baggage is stolen, then obviously you cannot travel as your passport important documents were kept inside. The result would be you would have to stay for few extra days. Naturally, it will incur costs to protect you from this unexpected financial hit, your policy will provide assistance for these incidents. Your financial emergency assistance will also help you during a loss of travel funds.

Personal Liability
Many times accident happen unexpectedly, you may not be the victim but could help liable for damage or injury caused, in that situation. The mishap is as such that resulted in injury to someone or damage to someone’s property. At such point of time, your Best travel insurance will come to your rescue. It will take care of third party liability cover and make your free from any form of tension during your journey giving a peaceful and enjoying experience.
These day online sites offer travel insurance policies with varied benefits and features. You can visit the comparison sites and compare them in terms of benefits & features, claim settlement ratio, terms, and conditions, etc. and then go for suitable purchase.
Purchasing Best travel insurance online is all about providing travellers an ideal cover against financial emergencies and uncertainties right from the comfort of your home or offices. However, certain factors which one should look for while zeroing the policy would be:
Covers entire patient hospitalization along with daily allowance
Personal accident covers in case of permanent disability/death
Cover for contingencies related to personal possession
Cover baggage, documentation visa or passport loss
Covers Expenses related to trip delays/ hotel accommodation, trip cancellation
So, buy your Best travel insurance policy today for creating happy memories in while traveling abroad!

Ebay Business Is The Best Way To Have Profits

Business can be one of the best ways to earn lots of money in very less time and to know about the best business for us we always relay on the technology and internet because internet is only one place where we can sit on a single place for hours and search various options to start a business. We can get many ideas by the internet about various business and their competitors in the market, their grown strategies, investment that we have to make and many more things which will help us to grow that business. EBay business for sale is one of the best and popular sites of starting a business online and it is one of the most profitable things. Over the period of time the sales of ebay business have become very popular and it is one of the fantastic ideas for the people who are looking out for the business.

The price is the first aspect that one has to keep into consideration while commencing a business. The sales revenue is also considered while selling or purchasing because these sales revenue acts like an indicator that what productivity of the business. The chances of profit in this business are very high that one should look from the prospective of buyer. Therefore one should maintain the winning streak of the business and make sure that they improve the strategies and methods of the business. The age of the business should also be taken into consideration because if the business is old then it needs the changes and new technologies should be added so that it should not lose its goodwill in the market. There is many more business for sale available in market apart from the eBay, like eBay is very popular and have many profitable aspects similar there are more business that one can think for and start or invest in new business.

One have to just invest a huge amount in the first time and make sure that the goodwill of the company is maintained then they would be successful in achieving the profitable business. One can get to know about all these things by the help of the internet very easily and then by making a comparative study they can decide which franchise of business to start.
Therefore one should always take care of the few things before they start any franchise business because it can be a really big investment and can be a reason for our growth as well as downfall.

the franchise business for sale is also very popular among many people and they are preferring to purchase these franchise and start the business because there are many benefits that one can have while investing in the franchise and as we know that these are already establish brands of the market and people can invest in that without any kind of tension and worry.